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Forget Audi, BMW and Mercedes. Forget elegance Classically elegant technique and inredningslyx. Forget the prestige and bragging factor. Think small, inexpensive modular cars assembled by subcontractors and logistics experts working in networks. Consider for example Street scooter. foam coat
Achim Kampke is only 35 years, professor foam coat of production management at German ingenjörsmekkat RWTH Aachen and since 2009 head of Street Scooter. The plan he has is that the 2013 launch series production of electric vehicles in one of Mitsubishi's Dutch factories.
Achim Kampke foam coat is not impressed. Bilbjässarna mired in old thinking and in production facilities built for a world that is increasingly disappearing. Revolution starts in mid-sized companies that go new ways, he believes.
In Street Scooter included companies bodybuilder Kirchhoff, automation specialist Aumann, laser company LBBZ and leasing company Athlon and Thyssenkrupp Steel as a strategic partner.
Two prototypes of the new electric car will be presented at the Motor Show IAA in Frankfurt in September. The case of a chubby little two-door vehicle which will cost only 60,000 crowns, without battery that customer leases.
Roland Berger consultancy has an explanation. A new strong trend in favor of cars that Street Scooter's mega cities' rapid growth, particularly in Asia. In these congested million-cities hold the distinction blurred between cars and motorized tricycles. The next trend is that cars are no longer coveted prestige objects for generation Iphone.
Evolution favors innovator as Street-Scooter. But it also opens up new players from other industries. Or why would not Google or Apple to exploit Achim Kampkes idea of linking specialists and sell cars assembled from a construction kit? Googlecar or Icar next?
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