We encountered a problem in the area of procurement, if you

Having foam box lived in the U.S., Love Serov and Konstantin Voronov foam box used to start the day with peanut butter, and after his return to Russia bored on a favorite product. They began to produce nut pastes for himself, then began selling them to friends and acquaintances.
For six months they made it a family project to food stores, the company's turnover increased to 600,000 rubles a month. Now the manufacturers NutButter new task - to put their goods on the shelves in the supermarket chains. To do this, you need to reposition the product and increase production.
Konstantin Voronov and Love SEROVA
For a while we lived in the U.S. and still we go there often. I was the editor of the magazine in interior, has been translating and socio-cultural projects, Constantine still engaged in Internet marketing, developing internet solutions for medium foam box business. In the United States - the cult of a healthy lifestyle, peanut butter is very popular there. Even in Russia there is a stereotype that American students are eating breakfast sandwich with peanut butter. We missed it in Russia, Kostya year and a half ago, bought on eBay machine for squeezing toothpaste for $ 800, these are in U.S. stores - with their help you can squeeze yourself foam box nuts in a jar. We set it in the kitchen. First, we prepared ourselves for the pasta, treated friends, then decided to sell it.
Production began in late December, we did a lot of nonsense, starting with ten different kinds of pastas: chocolate, peanuts and honey or dates, two types of cashew paste, etc. Also in February, we went back to the States, and sell the paste for us was our friend Sasha Bogdanov, which makes the design of our project. When he returned, we began to hastily cut line of flavors.
Despite the errors, the results of the first months we realized that sales are paying the cost of production. Then we found the room, issued IP, certified products and the summer of 2012 took part in the "Green Week" in Gorky Park. There were obvious failures of our branding, for example, from a distance looked like a jar of honey. Nevertheless, we met with a few shops and soon hit the shelves a few online stores and supermarkets esoteric "Jagannath" and "Way to itself." We are now sold out in ten cities and are working with about 20 stores in Moscow.
The product was originally designed for a narrow category of people - vegetarians and raw foodists, as well as expats. In Lent paste ordered monasteries. Now we have decided to change the packaging to increase shelf life and re-position the product in the category of fitness / wellness - we cater for everyone who maintains a healthy lifestyle. foam box We decided foam box to make a full presentation to register commercial offers to go with it to negotiate with the big stores. During the year, we had a large round pot, and now we move on PET packaging with a white cap and a foil lids foil for a classic nut pastes.
Shelf life increased from two to six months, changed the design, has a description of useful properties. Previously, we were perceived as a niche product from the farm, and now we are focused on the major networks, our task - to make the product familiar to the common people. To do this, first of all need to get back on the shelf next to the imported peanut butter. foam box
The new bank will do only classical paste of peanuts, foam box almonds are two types of raw and roasted almonds, cashews and dried out chocolate. All this - clean pastes, "single product", except for the chocolate, but we have it without sugar - only cocoa and cinnamon.
With an audience we work through social networks. Contextual advertising in social networks, foam box in our opinion, does not pay off - we prefer the sponsored posts in the community. After the "Green Week" every weekend we participated in various EKOMARKET: contact us for the Muscovites was also rather promo than sales. foam box Money
Business and profit were not initially our goal, but their costs we pay off. About 100 000 rubles at the start we spent on nuts, cans, labels, the first machine. All equipment generally took about 450 000, +150 000 for shipping from the U.S. and India. Production is in the suburbs. Rent two rooms in the factory costs us only 20 000 rubles per month, with a salary of 35,000 chefs in it is all of our overhead costs. The company employs three people and we are designer Sasha Bogdanov.
Profits started to get just now. Margins for some products - only 50% of the cost. Average price - 220 rubles, or 110 rubles of profit for the bank. Gross profit - about 300 000 rubles per month, and turnover foam box - 600 000. We have been producing about 1,500 cans per month, and are willing to do just about 10,000.
We encountered a problem in the area of procurement, if you're a very small producer and buyer