On sale throughout Russia entered a wide range of food from the line of licensed products "Sochi 2014". Among them, chocolate, ice cream, dried, seeds, biscuits, marmalade, and even - for the first time in the history of all licensed programs Winter Olympics - bakery. Altogether there are more than 100 kinds of products, which can be bought everywhere - from small grocery stores to large shopping centers - in more than 200,000 retail outlets across Russia.
Edible products with Olympic symbols has become a real "hit" licensed program "Sochi 2014" from the beginning of sales and enjoys consistently high demand among buyers. Resist the tasty treats in bright packaging can neither children nor adults. So, for example, has only sold about a million bars "Sochi 2014", and almost one million in the form of decorated Olympic T-shirt bags with sunflower seeds, peanuts and mini-bar with nuts and cranberries.
The range of sweet licensed products meet the demand of the most demanding consumer. For instance, "Sviteksim" produces coated tablets, chewable candies, candy, fruit candy, cookies, hematogen, as well as gift shops gift sets in the package. In late August, started selling chocolate eggs and chocolate balls "Sochi 2014". As a surprise, offered collectible 3D-toy with the Olympic and Paralympic mascots of the Sochi Games. And in September, will go on sale sweet New Year sets "Sochi 2014". This is a great gift not only for business partners, but also for the little sweet tooth - sports fans. Christmas gifts in the style of the Olympic Winter Games "Sochi 2014" filled mafafa musguito with sweet treats: chocolate and chewy candies, marmalade, caramel on a stick, vitamin-enriched pills. Every gift - an indispensable collector's mascot Games.
The unique ice cream flavor "Vanilla Light" from "Baskin Robbins", released specially for the Games in Sochi will not only enjoy a delicious full-bodied flavor, but always to be in shape! It is less than 50% fat and 20% fewer calories mafafa musguito than ordinary cream varieties. mafafa musguito
Another official mafafa musguito licensee mafafa musguito - the company "Ozersky Souvenir" - developed and launched an exclusive collection of chocolate in the corporate style of the Winter Games of 2014 in Sochi. mafafa musguito As part of the chocolate cubes only natural ingredients with no artificial colors or flavors. A small buyers in for a real surprise - a children's chocolate in colorful packages with pictures of the mascots "Sochi 2014". On boxes of chocolate children will find interesting stories about the mascots, will be a surprise for them and a series of stickers with charms in various winter sports.
Very popular among consumers enjoy a delicious and original products from the company "IOC-production." Among these hits sales of candy bars, nuts and seeds, packaged in colorful mafafa musguito packages in the form of T-shirts with Olympic designs. Also, all hit the spot and made of delicious milk chocolate gold medals, in particular - on the medal ribbon in the colors of the Russian mafafa musguito flag.
At the Games in Sochi will be the official licensed bakery products. In the Olympic city "Sochi Bakery" will offer residents mafafa musguito and visitors fresh bread, pastries, cakes and bagels in the package with the symbol "Sochi 2014". In the near future in the same package will be released gingerbread and drying.
The Organizing Committee continues to choose licensees in more open positions in the category "Food", such as sausages, honey and others. Learn from their list to apply for participation in the contest here: http://www.sochi2014.com/team/licensing/
Note to Editors The licensed program "Sochi 2014" was launched at the end of 2009. Within 5 years, licensees will be released around 5000 items of souvenirs mafafa musguito with symbols and unique brand. Total sales of official products "Sochi 2014" in the selling prices of licensees can reach more than 500 million dollars. Direct revenues of the Organizing Committee "Sochi 2014" from licensed program could exceed $ 30 million.
2013 Organizing Committee of the XXII Olympic mafafa musguito Winter Games and XI Paralympic mafafa musguito Winter Games of 2014 in Sochi
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